Privacy Policy

Effective Date: December 16, 2025

Sugar Baking Company (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sugarbaking.com, purchase our products, or interact with our communications platforms—including SMS text messaging in compliance with TCR (The Campaign Registry) and carrier guidelines.

1. Information We Collect

A. Personal Information

We may collect the following types of information:

• Name
• Email address.
• Phone number.
• Shipping and billing address.
• Payment details (processed securely through third-party payment processors; we do not store full card numbers)

B. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Pages visited
• Cookies and tracking technologies

C. SMS Consent Information (TCR Compliance)

If you opt in to receive SMS alerts, we may collect:

• Mobile phone number
• Timestamp of opt-in
• Consent method (e.g., keyword, online form, checkout checkbox)

2. How We Use Your Information

We use the information collected for:

• Processing and fulfilling orders.
• Responding to customer service requests.
• Sending order updates, account notifications, and support messages.
• Sending marketing communications (email or SMS) only if you opt in.
• Improving our website, products, and customer experience.
• Preventing fraud and maintaining platform security
• Compliance with applicable laws and TCR messaging rules

3. SMS Messaging & TCR Compliance

By opting in to our SMS program, you agree to receive text messages related to:

• Order confirmations.
• Delivery updates.
• Customer support.
• Exclusive offers and promotions (if opted in)

Message & data rates may apply. Message frequency may vary. You can opt out at any time by replying STOP. Reply HELP for customer support.

We will never:

• Sell your phone number.
• Share SMS consent data with unrelated third parties.
• Use SMS messaging for prohibited content under TCR and carrier rules.

4. How We Share Information

We may share information with trusted partners to help operate our business, such as:

• Payment processors.
• Shipping carriers.
• Email/SMS marketing platforms.
• Website hosting and analytics partners.

These partners are required to protect your data and may not use it for their own marketing. We do not sell personal information.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences.
• Enable shopping cart functionality.
• Analyze site performance.
• Personalize your experience.

You can disable cookies in your browser settings.

6. Data Security

We implement reasonable technical and organizational measures to protect your information, including:

• SSL encryption.
• Secure payment processing.
• Access controls.
• Regular monitoring for vulnerabilities.

No method of transmission over the internet is 100% secure, but we work to safeguard your data to the highest standards.

7. Your Rights

Depending on your location, you may have rights such as:

• Access to the personal data we hold about you.
• Request corrections or updates.
• Request deletion.
• Opt-out of marketing communications.
• Withdraw SMS consent at any time.

To exercise your rights, contact us at: julie@sugarbaking.co.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective when posted on this page with a revised “Effective Date.” Your continued use of the Site after updates means you accept the updated policy.

9. Children’s Privacy

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information from children.

10. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted with an updated “Last Updated” date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Sugar Baking Company / Plantatum, Inc.
Email: julie@sugarbaking.co
Phone: (617) 327-8427
Address: Lowell, MA 01852